Christine Harmel
Connector at
The Interactive Resource
Summary
Austin-London-Barcelona-Los Angeles-San Francisco-New YorkEvent Planning and Sponsorships• Sponsorship development - cultivate national and international relationships to secure sponsorships
• Brand partnerships - connect brands with events and companies to create winning business relationships and cross-promotional opportunities
• Produce events at SXSW, Cannes Film Festival, Cannes Lions, Barcelona Startup Week, Mobile World Congress, IoT Solutions World Congress, and Smart City Expo World Congress• Produce company launches, media events, networking parties, seminars, awards, fundraisers and galas
• Experiential marketing, guerrilla marketing, and brand activationsPublic Relations• Successful placements in Forbes, The Wall Street Journal, New York Times, LA Times, USA Today, FastCompany, HGTV, Mashable, TechCrunch, Huffington Post, American Express OPEN, Crain's NY Business, Entrepreneur Magazine, and Glamour
• Planning, strategy and execution of PR campaigns for print, broadcast and online media
• Media relations - develop effective story angles and relationships with reporters to get press coverage and publicity for clients
• Create company messaging and branding - develop story, audience, and engagement for brands
• PR campaigns for VC-funded technology startups in both the B2B and B2C marketsMarketing• Social Media marketing campaigns
• Sponsorship package design and sales
• Writing and editing, blogging, email campaigns
• Community building - develop core audience loyalty and engagement through communication, curation and partnerships
• Experiential marketing - create and execute guerilla marketing and unique real-world brand experiences to develop positive word-of-mouth marketing
• Integrating Social, Mobile, IoT, Local and Commerce into marketing outreach campaignsConnector and resource for people, capital, and new business development
Public Relations & Publicity
Branding
Sponsorships
Strategic Partnerships
Internet technologies / Startups
Mobile Technologies
Social Media & Commerce
Marketing
Business Development
Event Planning
Cleantech / Smart City
Venture Capital InvestmentExperience
The Interactive Resource, Inc.
PR and Communication Strategy
Publicity, marketing, and strategic introductions for startups and new brandsPlanSXSW.com
Business & Media Events Planner
Plan fun, engaging events, parties and networking opportunities for tech startups coming to Austin for SXSW, from concept to execution.Discovery Channel
Digital Project Manager
Work within Discovery Channel's interactive team managing digital projects for websites, microsites, banners and online campaigns
Assign workflow and manage deliverables deadlines for each TV show's online production schedule
Determine resource allocation and manage designers for each project
Create and manage project schedules, tickets, and asset deadlines using JiraBO.LTDirector of Marketing
Marketing strategy, community engagement, social media, and event planning for tech startup. Worked with a startup to launch a new product, BO.LT, into the market and publicize it to the media.CleanTechPR Agency
Publicist
Public relations for Cleantech clients in solar, green venture capital, wind, green education, and construction industries.- Christine knows everyone you could hope to meet in the digital media world, and can connect you to the right people and companies within a matter of hours, bypassing weeks of research and vetting on your own.
Skills
Public Relations & PublicitySponsorships & EventsDigital Media StrategyMarketing CommunicationsBrand Development
Business DevelopmentContact me!
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